ChoiceMap app for iPhone and iPad

ChoiceMap helps you make good decisions. It’s simple. Tell us what you care about. Then we rank options by how likely they are to match your values.

Decisions hinge on your values. You say what matters. As you adjust values, you’re not only personalizing our algorithms. You’re also being honest about what impacts your thinking.

Compare options on a level playing field. Mix ratings, prices, distances, numbers, and filters. We show how everything stacks up.

The process helps people choose, for example:

• Birth control
• The greatest country on Earth
• How many children to have
• Baby names
• Career paths
• Cars
• Colleges and universities
• College majors
• Cities
• Where to live
• Whether to break up or stay together
• Which job offer to accept
• Vacation destinations

We’re also building software that helps doctors and patients make complex decisions. It gives them a clear process to follow. ChoiceMap personalizes recommendations based on each patient’s clinical condition and personal preferences. This helps doctors understand their patients, and it helps patients understand their options.